How Has Content & Technology Captured The Millennial Audience

It wouldn't be amiss to say that the burning question in the minds of today's brand marketers is: How to capture the imagination of the millennials? Broadly speaking, millennials refer to the group of people born between 1981 and 1996. Also loosely categorized as generation Y, the term describes the generation that is currently a key player in the social, economic and cultural space.