Content-driven cinema finds a home on OTT platforms

Content-driven cinema finds a home on OTT platforms

Viral Jani, Senior Vice President, Investment Operations, Times Bridge, argues here is a novel opportunity that is augmenting the influence of content-driven cinema – on OTT platforms and beyond – and it is maturing fast

To keep up with the ever discerning and ever aware audiences, content is increasingly becoming compelling, differentiated and message-driven. Nowhere is this truer than in cinema showcased on OTT platforms. Online audiences are driving the metamorphosis of films towards nuanced stories that go beyond escapism.

The key advantage of OTT platforms stems from the breadth of content on offer – from maestros like Satyajit Ray and Hrishikesh Mukherjee to new-age filmmakers like Karan Johar and Anurag Kashyap as well as global cinema in multiple languages, such as ‘Parasite’. One can experience this range across platforms like MUBI, Netflix, MX Player, Amazon Prime Video and more.

This is particularly relevant at a time when people are indoors amid the coronavirus-triggered lockdown – a recent Nielsen report found that this could lead to a near 60% rise in the amount of content they consume.