Dharma’s Student Of The Year 2 and Smule join hands to host the biggest Bollywood singing contest
The much-awaited Dharma Productions' Student Of The Year 2 has partnered with Smule for the biggest Bollywood singing contest where music enthusiasts can showcase their talent and win a chance to fly and perform in the US. The star-studded cast of SOTY2, featuring Tiger Shroff, debutantes Ananya Panday and Tara Sutaria, will be reaching out to Smule’s community of 50 Million monthly users to take part in the contest. The Smule users will also get an opportunity to sing along with Tara Sutaria, who’s also a professional opera singer, on the Smule app.
Smule, through its contest - ‘Smule pe gaao America jaao’, aims to reach out to its huge yet tightly knit community of music lovers to come, sing along and fulfil their dream of visiting the US. The ‘Smule pe gaao America jaao’ contest has got not just the users, but also original singers and star cast of the movie, including Tara Sutaria and Dev Negi to sing SOTY2’s songs on Smule.
The artist community of Smule which includes Shahid Mallya, Nikhita Gandhi, Akshay Dhawan et al will also be coming onboard to encourage the user community to be part of the contest. Additionally, Smule’s community influencers, including Ashmik Patil - the winner of Smule Mirchi Cover Star, have already expressed their excitement about what’s in store for them and the entire community of singers.
If an all-paid trip to the USA was not enough, one lucky winner will also get a lifetime opportunity to perform live at the largest Bollywood music festival in North America - the Gaana Music Festival, alongside the likes of popular voices such as Vishal & Shekhar, Sunidhi Chauhan, Divine, Alka Yagnik, Hariharan, Jassie Gill, Babbal Rai and more.
It’s not the first time that Smule has organized or partnered with something really interesting and empowering for its millions of users. Post an investment and partnership with Times Bridge, Smule has partnered with a few high-octane properties like Indian Idol 10, Mirchi Music Awards, and multiple artists like Armaan Malik, Amaal Mallik, Naezy, Darshan Raval and Nikhita Gandhi. Within a short period of its launch in India, Smule has become the largest and the most preferred social networking platform for singers to engage with and simply share the joy of singing with each other.
Smule is the leading social network for music, connecting the world through a global community of 50 million monthly active users. Smule’s flagship app lets people sing and make music with friends and major artists around the globe—helping to bring music back to its roots of creation and participation. Smule is available on iOS and Android.
About Times Bridge
Times Bridge is a leading investment firm with a mission to bring the world’s best ideas to India and share India’s best insights with the world. Its current portfolio includes Airbnb, Smule, SCMP, Coursera, Houzz, Uber, and MUBI, among others. By providing unmatched market leadership to it’s select partners and by harnessing the assets of The Times Group, India’s oldest and largest media company, Times Bridge accelerates growth and immersion across the Indian subcontinent for mission-driven leaders who believe in winning in and learning from India.