Times Prime partners with MUBI to offer hand-picked cinema to its members
MUBI is part of Times Bridge’s portfolio of global companies that includes Uber, Airbnb, Coursera, Smule, Headspace, Houzz, Wattpad among others...
Premium lifestyle membership, Times Prime has entered into a strategic partnership with the curated film streaming service, MUBI, to bring Indian and international cinema to its members through its two film channels MUBI INDIA and MUBI WORLD. Times Bridge, the global investments and partnerships arm of the Times Group, sculpted this partnership between Times Prime and MUBI to expand MUBI’s reach among India’s digitally-savvy populace.
MUBI is part of Times Bridge’s portfolio of global companies that includes Uber, Airbnb, Coursera, Smule, Headspace, Houzz, Wattpad among others. Through this collaboration, Times Prime members will get to savour MUBI’s distinguished content of internationally-acclaimed, hand-picked cinema for 90 days.
Vivek Jain, business head, Times Prime, said, “MUBI introduces a new exquisite movie every day on each of its film channels, and its ever-changing line up resonates well with Times Prime’s vision of improving the everyday lives of its members. Our members will gain access to MUBI’s collection of hand-picked films from new directors to award winners from around the world, including films that can’t be found elsewhere.”
Efe Cakarel, founder and chief executive officer, MUBI, said, “This collaboration will add great value to Times Prime’s members, allowing them to discover incredible and interesting movies from India and around the world every day.”
Viral Jani, SVP, investment operations, Times Bridge, said, “Indians are embracing subscription-based services and their willingness to pay for truly unique and high-quality content is at an all-time high. Enabling MUBI’s partnership with India’s most prominent digital membership will keep us at the top of this trend and fuel MUBI’s growth further in the world’s second-largest internet market.”
MUBI is a curated streaming service. An ever-changing collection of hand-picked films. From new directors to award-winners. From everywhere on earth. Beautiful, interesting, incredible movies — a new one, every single day. Always chosen by us. MUBI is available to watch in 190 countries, and the films we pick are guided by local cultures and cinema. We are the world’s biggest community of film-lovers, with over 9 million members around the globe. You can stream or download all our movies, anytime. On any screen or device, anywhere. And you’ll never see a single ad on MUBI. Ever. Subscription plans include INR 499 a month or INR 4,788 for 12 months. MUBI is available on the web, Amazon Fire TV, Hisense, LG, Sony, and Samsung Smart TVs, as well as on mobile devices including iPad, iPhone, and Android. MUBI has offices in London, New York, Kuala Lumpur, and Mumbai.