Times Bridge

Success stories · Consumers

Airbnb

One of Airbnb’s five fastest-growing markets, with more than 80,000 listings across 125 cities.

Travel · Since 2015

Airbnb came to India in 2015. The work since: the sharing-economy case made at The Economic Times Global Business Summit, a tourism partnership with the Maharashtra government and its tourism corporation, policy engagement in Delhi, and a brand campaign fronted by Ayushmann Khurrana.

Times Bridge’s work: thought leadership, influence, policy engagement and industry connections, as part of Airbnb’s localisation strategy.

Since Airbnb’s entry in 2015, India has become one of the company’s five fastest-growing markets, with more than 80,000 listings across 125 cities. The company has used localised strategies to build awareness and excitement around its homes and experiences, including a once-in-a-lifetime chance for Bollywood fans to tour the home of one of India’s best-known actors.

Airbnb partnered with two Indian government agencies, among them the Maharashtra Tourism Development Corporation, to boost domestic tourism, and in 2022 announced a technology hub in Bengaluru to draw on Indian talent for its global product.

Airbnb listed in December 2020. Times Bridge has driven thought leadership, influence, policy engagement and industry connections for Airbnb in India as part of its localisation strategy.

  1. 01More than a million Indians travelled to 160 countries on Airbnb
  2. 02Listings in India grew 115 per cent in a year to more than 35,000
  3. 03Airbnb launched Trips in India
  4. 04A partnership with the Maharashtra Tourism Development Corporation and the Maharashtra government
  5. 05A technology hub in Bengaluru, announced in 2022
  6. 06The India brand campaign, fronted by Ayushmann Khurrana
Airbnb on the sharing economy at The Economic Times Global Business Summit
Airbnb on the sharing economy at The Economic Times Global Business Summit
The tourism partnership with the Maharashtra government, signed in Mumbai
The tourism partnership with the Maharashtra government, signed in Mumbai
“Freedom, that’s why we Airbnb”: the India brand campaign
“Freedom, that’s why we Airbnb”: the India brand campaign
Ayushmann Khurrana in print for Airbnb’s India campaign
Ayushmann Khurrana in print for Airbnb’s India campaign

India is among the top five growth markets for Airbnb and our commitment here is long term.

Nathan Blecharczyk, Co-founder and Chief Strategy Officer, Airbnb

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