Times Bridge

Success stories · Consumers

Uber

Uber’s largest market outside the United States, in more than 123 cities.

Mobility · Since 2015

Uber launched in India in 2015 with a playbook made for the country: UberMOTO, Uber Lite, an R&D office in Bengaluru, the 2019 Cricket World Cup sponsorship and the first campaign with Virat Kohli.

Times Bridge’s work: leadership hiring, public affairs, thought leadership, product partnerships, brand building and influencer connections.

Since its launch in 2015, Uber has been unlocking the potential of a rapidly urbanising India with a playbook made for the country: UberMOTO, and Uber Lite, a simpler app that brought ridesharing to more people. Innovations like these come out of Uber’s research and development office in Bengaluru, where the company solves urban transport problems for the world.

Through the pandemic Uber committed 100 million rupees to free rides for vulnerable people travelling to vaccination centres. Today Uber operates in more than 123 cities across India, its largest market outside the United States, and was recently named a category leader in India for year-on-year growth in downloads on the Apple App Store and Google Play.

Uber listed in May 2019. Over the years Times Bridge has supported Uber in India through leadership hiring, public affairs, thought leadership, product partnerships, brand building and influencer connections.

  1. 01Official sponsor of the 2019 Cricket World Cup
  2. 02UberMOTO, an affordable motorcycle ride through the Uber app
  3. 03The first advertising campaign with Virat Kohli, “Badhte Chalein”
  4. 04Uber Lite, a simpler app built for India
  5. 05Free rides worth 100 million rupees to and from vaccination centres
  6. 06Dara Khosrowshahi meets Prime Minister Narendra Modi
Uber’s CEO Dara Khosrowshahi with Prime Minister Narendra Modi
Uber’s CEO Dara Khosrowshahi with Prime Minister Narendra Modi
“We are announcing the World Cup winners two months in advance”: Uber on the front page of The Times of India
“We are announcing the World Cup winners two months in advance”: Uber on the front page of The Times of India
Free rides worth 100 million rupees to and from vaccination centres
Free rides worth 100 million rupees to and from vaccination centres
Uber Premier at the Kala Ghoda Arts Festival, Mumbai
Uber Premier at the Kala Ghoda Arts Festival, Mumbai

India is a fundamental part of Uber’s growth; it’s among the top 10 markets for us. It is the innovation gateway to the rest of the developing world.

Dara Khosrowshahi, CEO, Uber

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